The Challenge
Airports are a hectic, stressful and overwhelmingly bland experience. I was part of a small team at Digital Kitchen tasked with defining the brand expression for the City of Los Angeles itself, as well as a full brand ecosystem for the Tom Bradley Terminal.
The Solution
Using a live-action narrative, documentary, design, and CG art forms on seven larger than life LED screen, we presented LA and LAX destinations through the lens of the curious world traveler.
